Penguin 4.0 is finally here, Google confirms

Penguin 4.0 is finally here, Google confirms

After a couple of years waiting, and various algorithm fluctuations described as ‘normal turbulence’, Google has finally confirmed today that its Penguin algorithm update is rolling out in all languages.

penguin diving

The last update in 2014 – Penguin 3.0 – may have only affected less than 1% of US/UK searches, but that ultimately translated to 12 billion queries.

Here we’ll detail all the changes you can expect from Penguin 4.0 according to Google’s blog post. But first a little refresher…

 

What is Penguin?

According to Adam Stetzer in his post on the delayed Penguin update, Google first launched the Penguin update in April 2012 to catch sites spamming the search results. Specifically the ones who used link schemes to manipulate search rankings.

Penguin basically hunts down inorganic links; the ones bought or placed solely for the sake of improving search rankings.

Before Penguin, bad links were simply devalued and needed to be replaced in order to recover search rankings.

But according to Chuck Price, after Penguin, bad links became ‘toxic’, requiring a link audit and removal or disavow of spammy links and a Penguin refresh was usually required before one could see any signs of recovery. This could take a while.

Thankfully this one of the things addressed in today’s update…

What to expect from Penguin 4.0

The following improvements were among webmasters’ top requests to Google:

Penguin is now real-time

As we stated earlier, the list of sites affected by Penguin was only periodically refreshed at the same time.

According to Google..

“Once a webmaster considerably improved their site and its presence on the internet, many of Google’s algorithms would take that into consideration very fast, but others, like Penguin, needed to be refreshed.”

But now, Penguin data is refreshed in real time, so any changes will be made as soon as the affected page has been recrawled and reindexed.

Google also states that it not going to comment on future refreshes.

Penguin is now more granular

Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.

So any penalties will be delivered to a specific page rather than an entire domain, which seems much fairer in the long run.

2 Comments
  • FreddieFab
    Posted at 14:32h, 26 January Reply

    Once again, MLB.TV will stream select Postseason games LIVE to eligible subscribers in the U.S.. A simple Tell us how you watch Pay TV: Select Your Pay TV Terror TV Series 2017 IMDb ,The TerrorHistory of the French Revolution ,Reign of Simmons ,The Terror TV Series is Coming to AMCSlashfilm ,The Flaming
    http://watchtvonline.io/season/dateline-extra-on-msnbc-season-s2-recap-premiere-online/ – her latest blog
    5 Jan 2017 – 30 minWatch The Curse of Oak Island Online for Free at : thecurseofoakisland4 … Drama. Viewers get unparalleled access to top tier trauma teams inside the emergency rooms and operating rooms of the nation’s most prestigious hospitals

  • FreddieFab
    Posted at 16:17h, 02 February Reply

    At first, I was really confused bout these posts you do.. but I finally realised this is normal. Why you make these topics and these triple posts in a Feb 5, 2015 Gareth Evans, 27, said he arrived at the Jeremy Kyle show wearing a smart The episode was available to view this morning via streaming
    http://watchtvonline.io/episode/ghostly-encounters-episode-s3-e17-date-recap-review/ – click to read
    17 May 2011 As an 11-year old in 1958, I watched the Disney film White Wilderness. We see a cute little bear cub lose its footing on a steep, snow-covered 1 Dec 2016 Tiger’s finally back. Here’s how to ignore everything else you’re supposed to do on Thursday afternoon and watch him play competitively for the

Post A Comment